How to choose beacon.

According to the survey, Nearly 4 billion Bluetooth® devices are forecasted to ship in 2018 alone, and the retail industry is estimated to generate $968.9 million revenue in 2018.

What can a beacon to do for you.

devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Generally speaking, it is a bridge to closer the distance of you and customers. You can push what you want to display to your customers. Beacon technology can be used for shops, museums, exhibits, trade fairs, retails, stadium, asset identification, restaurant, etc.

How to use a beacon

Most of the use cases for beacons fall under one of the following categories:

Receiving Nearby Messages and Notifications
You can add attachments to your beacons, and access those attachments as messages, with your own app using Nearby Messages and Nearby Notifications, which does not require your app to be installed. Since the messages are stored in the cloud, you can update them as often as you like without the need to update the beacons themselves.

Interacting with the Physical Web
The Physical Web enables quick, seamless interaction with beacons. If you want your beacon to link to a single web page, you can broadcast Eddystone-URL frames. This compressed URL can be read by Nearby Notifications, and by Chrome using the Physical Web. Note that beacons configured using Eddystone-URL can't be registered with Google's beacon registry.

Integrating with Google services
When your beacons are registered with Google, the Places API uses fields such as latitude and longitude coordinates, indoor floor level, and Google Places PlaceID as signals to improve location detection accuracy automatically.